Effective Outdoor Advertising Design

To be effective a billboard needs to be short and to the point.


Designs for outdoor advertising should be uncomplicated. People speeding down the highway cannot possible take the time to read extended copy or study complicated graphics. To be effective a billboard needs to be short and to the point.

Billboards are a large investment, but usually one that delivers returns. Billboards allow you to reach the same people over and over while they commute to work or school. This repetition continually reinforces your message, something that would be very cost prohibitive with either television or radio.

A brief tagline will give you the best result in your outdoor advertising. A good guideline is to use seven words or less. If you use more than seven words you run the risk of people passing your sign before they have a chance to read it. A shorter tag line also makes your message and images easier for the viewers to remember.

The images you use on your billboard are just as important as the words. Effective images will make good use of all of the space provided, with a nice balance between images and blank spaces. The blank spaces can be used to highlight the images and text that is there.
 

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