What to Look for in Display Graphics and Trade Show Graphics

An image that is used for display or illustration purposes is referred to a display graphic.

Display graphics are typically created using “large format” printing, and can be printed on a large number of materials including fabric, paper, and vinyl. Most commonly display graphics are large graphics which have been printed onto paper or other material and then placed in a location where a customer is most likely to notice.

When only one copy of the display graphic is printed it is referred to as a one-off display graphic. These are typically used for conventions, trade shows, press conferences, or special events like an athletic tournament.

When a company has several different retail locations or sales branches they will often order multiple units of display graphics. To create a consistent and recognizable marketing campaign companies will use copies of the same poster, banner stands, or vinyl banners at each of its locations.

Indoor vs. Outdoor Applications
Indoor display graphics applications include malls, retail stores, conferences, and trade shows. Outdoor display graphics applications include vehicle or window graphics, streetscape banners, and large outdoor posters printed on either fabric or vinyl.

A special ink is required for those graphics displays that will be placed outdoors so that they are UV resistant and waterproof. The inks used for outdoor display graphics have been specifically designed not to fade quickly when exposed to sunlight and to resist water. While some retailers may want to skimp by using water based inks and then laminating the items, this is usually not an acceptable solution.

Some indoor graphics display items can also benefit from the use of solvent based inks. One example of this is banners that will be repeatedly rolled and unrolled. Water based inks are more likely to scratch and break down during these circumstances. Another example is a banner that would be placed in front of your display at a trade show and would be vulnerable to spilled water or coffee during the show. It is helpful to think about having the most durable display possible.

Artwork Considerations
You can get assistance from your display graphic supplier as to the appropriate illustrations and images to use with your display. Today’s digital printing technology makes it possible to use a wide variety of images including maps, logos, photographs, text, or any image that you can printi using a graphics program such as Coreldraw, Illustrator, or Quarkexpress.

The resolution of your original images will be a major consideration when determining if a graphic will work well in your display. While you will need a resolution of about 300 ppi for offset printing, digital printing can produce great results with an image resolution as low as 50 ppi. This is an important thing to consider when shooting your original photos. To use them for banners, roadside signs, or popup displays it helps to make them as large as possible.

You will want to locate a graphics display retailer who is willing to guide you through the process in plain, uncomplicated terms. It is relatively simple to create an effective display once you have some experience working with layouts and images. Always remember that a simple design which focuses on one or two main elements will be most effective. Most quality retailers will even assist you will making minor changes to your graphics files at no additional charge.
 
 

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