Marketing that Commands Attention

It can be difficult to find a creative and effective way to get customers to notice your business.

Media specialists have determined that the average person has an attention span of only about 15 second. This makes it imperative that your marketing message been seen within a very short period of time. A message with a big visual impact is one of the best ways to get people’s attention.

When attempting to create a strong visual impact it is essential that you use strong, bold colors in your design. One of the first things people will notice is strong color. The good news is that you can now find quality color products in all types of media thanks to advances in digital printing. You are sure to catch the attention of your customers if you use crisp clear images and lots of vibrant color.

Your message will be affected by the colors that you choose. You want to use color to both support your message and create a look that is attractive to the eye. Too much color can drown out your message altogether, so customer will be unable to read and understand your important message.

Using media that is multi-dimensional, such as a die cut standee, is another great way to make your message more appealing to your audience. These days can use a standee to promote almost anything, as they have really evolved from their cardboard cut out origins. They can now be used to create two or three dimensional objects, or cut into just about any shape imaginable. You can get even more impact by using a printer that can create a multi-layered standee. You are sure to get more people to notice a standee than on one dimensional banner or poster.

You will have added portability as well when you choose to use multi-dimensional media. You can really catch the eye of your customers when you are able to place your display directly in their line of sight. Do not underestimate the importance of placement when it comes to your visual marketing campaign.

When visually communicating your message, placement is critical. Your message won’t be very effective if your customer is unable to see it. A key way to determine proper placement of signs is to walk through your business with the eyes of your customer and notice where your eyes are naturally drawn. This will give you a great idea as to the best places to put your important sales messages.

When looking for areas to place your signs your customer’s line of sign and activities should be your primary concern. While you may walk through your entire store, your customer may not. Look at traffic patterns in your business during both busy and slow times to see where your customer is likely to walk. As you place your signage in areas where your customer is likely to walk, be sure that it does not get in your customers way as they browse through your store.

While making a strong impression in just a few short seconds may seem like a very difficult task, with the right combination of color, dimension, and placement you are sure to get your message across. When creating visual images it is always best to keep your customers needs and wants foremost in your mind.
 
 

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